In the News
Handle with care! A great behavioural nudge
Geoff Riley
25th September 2016
Handle with care! A bike manufacturer wanted to drastically lower the number of shipments arriving to customers damaged because of mis-handling. Their insight was to remind themselves that flat-screen TVs nearly always come out of their box in mint condition - so a simple behavioural nudge was applied! Read about it here.
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
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