Get your students “hooked” on The Economist @ 6p per copy

The venerable Economist is mirroring the activity of suppliers of formula milk by giving away their product at a massive loss in order to build an addiction. The Economist Schools Programme is offering 30 issues for £2 or 12 issues for £1. No misprint here.

Benefits upon purchase: Unrestricted access to The Economist online, including news, analysis, rankings, blogs, multimedia, online debates and a fully searchable archive dating back to 1997 Free access to The Economist in audio, with digital recordings of all print articles available as a subscribers-only weekly podcast * Regular in-depth special reports and Technology Quarterly

Staff need to manage and place one order and enter student names but surely a price worth paying for picking up the habit of a lifetime?