Blog
Frozen Pizzas and Theory of the Firm
20th November 2008
A big hat tip to my colleague David Fox who alerted me to this superb three-minute BBC video which takes us inside the Goodfella’s pizza site in Naas, Republic of Ireland - a fully-integrated plant that produces over two million frozen pizzas every week! There is so much in this video. I suggest showing it a couple of times and then gathering together the contributions from students and turning it into a mind map or a word cloud - perhaps using wordle
I tried with one group and they came up with
Capital intensity Automation Bulk purchase of ingredients Economies of linked processes. High labour productivity (very small workforce) Standardised products - important for branding Quality control Bulky capital Economies of increased dimensions Minimising wastage Perfectly elastic supply Constant cost
A great short video resource!
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.