Fermenting Nicely - The Rise of Microbreweries

Britain now has 361 independent brewers of craft beer, up from 291 in 2014 as evidence grows of the surge in popularity of craft beer-making and consumption in the UK. It is a good example of how product differentiation allows micro-breweries to operate profitably despite the dominance of the giant brewing multinationals. Some craft beer makers have been bought up by larger businesses but these acquisitions risk a backlash from drinkers who do not want to be associated with the industrial brewers when they order a pint.