Fascinating interview with BRIC creator

The Evening Standard has a fascinating interview with Jim O’Neill, Chief Economist at Goldman Sachs, the man credited with coining the BRIC acronym that has come to capture much of the essence of the rise to economic prominence of a cluster of fast growing emerging market countries.

“The economic tectonic plates are shifting and the person who first spotted the development of a new order was O’Neill. “I’m regarded as the creator of Brics [the economies of Brazil, Russia, India and China] in the analytical world. I thought of it eight years ago - it was the same time as people became aware of the emerging markets. Until then, they’d not been lumped together.” He laughs. “I suppose they’ve formed a large part of my analyst life ever since. At least once and up to eight times a day, I’m asked to give a talk somewhere in the world about Brics. What’s funny is that until I wrote about it, I’d never been to any of them, except China.”

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