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Fancy buying Business Week for $1?
15th July 2009
Well established business magazine with quarterly revenues of nearly $80m, a circulation of 936,000 copies and close on 5 million regular readers - available for sale - price - likely to be in the region of $1. Interested?
This report in the Financial Times has caused something of a stir. Alan Webber in the Huffington Post examines the challenges and opportunities for interested bidders in the loss-making Business Week - for long a fixture on the business shelves of news-stores across the world.
I cannot remember the last time I forked out any hard earned cash to buy a copy. I will happily flick through it at a train station or browsing magazines when in town, but as with many, I have migrated online for the vast bulk of my business and economics news and comment. The Financial Times and the Economist have successfully built communities of users around their digital output and this is now working in tandem with the print editions. Business Week looks tired in comparison.
JPMorgan reckons BusinessWeek could be losing $20m a year on $100-150m of revenue. US publisher McGraw-Hill is reported as having hired an investment bank to pursue a possible sale of Businessweek.