In the News
Economics of Intellectual Property - Cadbury and the Colour Purple
Graham Watson
4th February 2019
An interesting example here of what constitutes intellectual property rights - in this case, Cadbury have lost a legal battle over the specific shade of purple that it uses on its wrappers - Pantone 2865c.
The courts have ruled that Cadbury's don't have any exclusive right to use that colour, excluding everyone else. Could this be a prelude to existing rivals and perhaps challenger brands treading on Cadbury's turf with chocolate of a similar colour?
Cadbury loses legal battle over purple wrapper 🍫https://t.co/LQfoteetNa pic.twitter.com/w1tPYVlTdz
— BBC News (UK) (@BBCNews) February 4, 2019
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