In the News
Disappearing into the Toblerone Triangle
Graham Watson
9th November 2016
Is this the most unusual effect of Brexit? The shape of Toblerone has changed and consumers aren't overly pleased. The changing shape of the bar reflects higher costs reducing the weight of the bars from 400 to 360g and 170 to 150g.
However, the company itself has denied that its a Brexit effect - although they were unable to clarify whether or not the shape of the bar has changed across Europe.
It's caused shock and horror but #Toblerone's new size means we can get @andyverity to explain: 'What is shrinkflation?' #AskAndy pic.twitter.com/26bSERjdTh
— BBC Business (@BBCBusiness) November 8, 2016
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