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Demand for Christmas

Paul Sheppard

28th November 2011

What does Call of Duty have in common with a four-pint bottle of milk?

Sainsbury’s are trying to push non-food sales with a strategy to increase this by 70%, so that their overall market share matches the 17% of the UK grocery market that they hold.

This Telegraph article illustrates some of the key products that have been selling in recent weeks which would make for an interesting starter activity on demand.

With a hat-tip to Ben White, you might like this Tesco Advert for eggs

Paul Sheppard

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