Blog
Dan says so
14th May 2009
Tom Aedy reviews Predictably Irrational by Dan Ariely. An article featured in the new edition of Etonomics.
“Dan Ariely didn’t start out manhood like the rest of us. His 19th and 20th birthdays were spent in a bath full of disinfectant solution – whilst nurses ripped bandages off his raw flesh. Ariely didn’t have any skin left after a large magnesium flare exploded next to him, leaving most of his body covered in third?degree burns. The next 3 years were spent dislocated from society. His experiences gave him a clairvoyance into human nature.”
Read the remainder of the review here
Etonomics_May_2009_12.pdf