In the News
Contestable Markets: Lidl and Aldi continue their rapid growth
![](https://tutor2u-net.imgix.net/user-photos/gbr_profile.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
15th February 2018
Examiners love good examples of contestable markets where emerging rivals disrupt the market power of established firms. Aldi and Lidl are continuing to grow rapidly. Lidl has recently opened its 700th store in the UK.
Discounter Lidl opens its 700th store in the UK https://t.co/UF7X9IJgTW
— BBC Business (@BBCBusiness) February 15, 2018
Here is a terrific quote from the BBC article
"Discounters such as Aldi and Lidl have shaken up the supermarket sector, putting huge competitive pressure on mainstream chains, including market leader Tesco and Sainsbury's.
![](https://tutor2u-net.imgix.net/subjects/economics/statistic_id386773_lidl-sales-growth-year-on-year-in-great-britain-2014-2017.png?auto=compress%2Cformat&fit=clip&q=80&w=800)
Lidl is creating 700 new UK jobs as part of a massive expansion drive https://t.co/ZRIaUN2r47
— The Independent (@Independent) February 15, 2018
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