In the News
Consumer sovereignty and the changing face of Swiss chocolate
Graham Watson
13th April 2017
Proof, if it were needed, that consumer sovereignty is the thing that drives markets. This is a nationwide look at how the changing market for chocolate has affected Swiss producers, with stagnant demand overall but changing patterns of demand within that: less demand for mass-produced chocolate, and more demand for boutique chocolate makers, and 'healthier' chocolates with a high cocoa content. Even Master Chocolatiers have to bow in the face of changing consumer tastes, it would seem
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