Changes in taste – Shift in demand

I have just taught demand to my Year 10’s and was finding it hard to think of a new example of how changes in fashion and taste can influence demand. For the last few years I have resorted to talking about clothes going in and out of fashion but here is a new example to use. Real Ale is the only type of beer to see its sales grow in UK pubs. This is down to a change in taste from women drinkers as their consumption has doubled. As a starter your pupils could show this information on a demand diagram.