Mild winter drives cauliflower prices down

Unseasonally mild temperatures and heavy rain is causing a glut in the market supply of cauliflowers and driving prices down. This BBC news av clip is a good example of how unplanned fluctuations in supply can cause prices to fluctuate. Although prices for each cauliflower average just under £1, the farmers themselves receive less than 20 pence and if farmers cannot make a profit, they have little incentive to expand output, some have opted to plough their crops into the ground. A good markets in action example for AS microeconomics.