Economics

In the News

Camera firm Kodak pivots to drugs to fight virus.

31st July 2020

Former camera giants, Kodak, have started to manufacture the ingredients required for generic drugs. As have Fuji Film.

It shows the power of the brand - but will the two formerly prominent camera manufacturers be able to reinvent themselves in this fashion. However, such is the heft of Kodak that it's been able to secure a sizeable loan - $765m (£592m) - from the US government to manufacture the ingredients.

Jim Continenza, Kodak’s executive chairman, said it would take three or four years to reach large-scale production - more here from the Financial Times

Kodak isn’t the only company to fundamentally change what it does. Nokia started as a pulp mill. Nintendo started as a playing card company and The Gap started as a record shop that also sold jeans
— Adam Shaw (@AdamShawBiz) July 29, 2020

Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.