In the News
Brewed to Perfection or Priced Out? The Future of Tea
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22nd July 2024
Tea is a British staple, with an astonishing 100 million cups enjoyed every day. However, as this excellent Guardian article makes clear, this beloved beverage might soon cost more as extreme weather wreaks havoc on tea plantations in India and Kenya, major suppliers of tea to the UK.
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Rising Costs and Climate Impact
Recent statistics highlight a worrying trend: the price of an 80-teabag box has jumped to £2.65, up 7% from last year. Some supermarkets report price hikes up to 30%! The increase is driven by supply chain disruptions and climate change. Unusual weather patterns—drought in India's northeast, excessive rain in the south, and delayed monsoons—are slashing productivity by up to 40%.
Supply Chain Woes
Supply chain issues further aggravate the situation. Attacks on vessels in the Red Sea have disrupted tea shipments, adding another layer of complexity. This situation has led to a direct impact on tea prices, exacerbating the already strained supply-demand balance.
No Futures Market for Tea
Unlike coffee and cocoa, tea lacks a futures market, making it vulnerable to immediate supply and demand shifts. With 70% of the world's tea sold through auctions, prices fluctuate based on real-time conditions. This can mean lower earnings for small-scale growers, who already receive just a small fraction of the retail price due to intermediary costs.
Changing Consumer Preferences
Tea faces competition from the booming coffee culture and a growing preference for herbal infusions and kombucha among younger consumers. These changing tastes add another layer of uncertainty for traditional tea markets.
Adapting to Climate Change
Tea farmers in Kenya and India are adopting new agricultural practices and investing in better harvesting techniques. Projects are underway to develop drought-resistant tea varieties. Without fair prices, however, small growers may struggle to invest in necessary adaptations, risking further declines in production.
Future Outlook
As climate change continues to challenge tea production, the impact will likely be felt in our cups and wallets. With potential shortages on the horizon, the traditional, affordable cup of tea might become a luxury item.
Exam-Style Questions:
- Discuss the impact of climate change on agricultural commodities with a focus on tea production in Kenya and India.
- Analyze the role of supply chain disruptions in global food price inflation, using tea as a case study.
- Evaluate the economic implications of changing consumer preferences on traditional markets like tea.
Glossary:
- Climate Change: Long-term shifts in temperatures and weather patterns, mainly caused by human activities such as burning fossil fuels.
- Futures Market: A financial market where participants can buy and sell commodity contracts for delivery on a future date.
- Inflation: The rate at which the general level of prices for goods and services rises, eroding purchasing power.
- Intermediaries: Entities that act as a middleman between producers and consumers, often taking a portion of the profit.
- Supply Chain: The network between a company and its suppliers to produce and distribute a specific product.
- Tea Auctions: Public sales where tea is sold to the highest bidder, influencing the commodity's market price.
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