In the News

Berrynomics: The Juicy Crisis in British Agriculture

Geoff Riley

23rd July 2024

Imagine a world without fresh British berries like strawberries and raspberries—quite a bleak breakfast scenario, right? Yet, this could become a reality if current economic trends continue. Let's dive into the juicy details of why nearly two-fifths of British berry growers might go bust by 2026 and what this means for the future of your fruit salad. This Guardian news article paints a gloomy picture.

The Berry Battle: Rising Costs vs. Retailer Payouts

British berry growers are in a tough spot. Rising production costs and low payouts from supermarkets are squeezing their profits dry. According to a recent study by the British Berry Growers (BBG), almost half of the growers are no longer making a profit. The financial health of many farms is dire, with over half rating their situation as bad or very bad. If this continues, the supply of fresh British berries could significantly drop.

Monopsony Power: The Supermarket Squeeze

One of the key issues at play here is the monopsony power wielded by supermarkets. In simple terms, a monopsony occurs when a few buyers (in this case, supermarkets) have significant control over the market, allowing them to dictate prices to sellers (the berry growers). Supermarkets are focused on keeping prices low for consumers, which means they're not passing on increased production costs to the farmers. For example, while the price of strawberries in shops went up by 27p, growers only saw a 3.5p increase in returns. This imbalance is pushing farmers to the brink.

The Shut-Down Point: When to Call It Quits

Economically speaking, many berry growers are approaching their shut-down point. This is the stage at which the revenue generated from selling their berries is not enough to cover their variable costs of production. When businesses reach this point, it becomes more viable to stop production entirely rather than continue to operate at a loss. Given the 30% rise in production costs without a corresponding rise in retail prices, many farmers are contemplating reducing their output or exiting the market altogether.

The Brexit Effect: Export Challenges

Brexit has added another layer of complexity to the situation. Since the UK left the EU, the volume of berry exports has plummeted to a seventh of pre-Brexit levels. The introduction of complex rules and phytosanitary checks which count as non-tariff barriers has made exporting berries to the EU more challenging and costly. This has limited market opportunities for British growers, further impacting their profitability.

Labour Pains: The Need for Seasonal Workers

Another pressing issue is the availability of seasonal workers. BBG is calling on the government to extend the seasonal worker scheme visa from six to nine months. This would ensure a steady supply of labour throughout the growing season. Without enough pickers, even the best crop can go to waste, adding to the financial woes of the farmers.

A Call for Action

Nick Marston, the chair of BBG, has sounded the alarm, urging both retailers and the government to step up. Retailers need to offer fair returns to growers, and the government must facilitate easier export processes and ensure a steady labour supply. Without these changes, the future of British berries looks uncertain.

Exam-Style Questions for Discussion

  1. Discuss the impact of monopsony power on British berry growers and how it affects their profitability.
  2. Explain the concept of the shut-down point and evaluate its relevance to the current situation of British berry growers.
  3. Analyze the effects of Brexit on the export opportunities for British berry growers.
  4. Debate the role of government intervention in supporting agricultural sectors like berry farming.

Glossary of Key Economic Terms

  • Brexit: The withdrawal of the United Kingdom from the European Union.
  • Monopsony Power: Market power exerted by a few large buyers over many sellers.
  • Phytosanitary Checks: Inspections to prevent the spread of plant diseases and pests.
  • Shut-Down Point: The point at which a business's revenue is not enough to cover its variable costs of production.

Understanding these concepts will not only help you grasp the current berry crisis but also provide valuable insights into broader economic issues affecting agriculture and beyond. So, next time you enjoy a bowl of fresh strawberries, remember the complex economics that make it possible!

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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