Blog
Behavioural nudges at the gym
Geoff Riley
10th February 2011
A Boston economics student drew on lessons from behavioural economics lectures to persuade her local gym to trial some innovative gym membership fees as a way of incentivising more regular attendance .....read about it here.
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.