Blog
Behavioural Economics: The Babes of Woolwich
23rd September 2012
Behavioural nudges have the prospect of at least addressing some intractable social issues and in this example we see how a simple idea can be harnessed in a bid to reduce vandalism. Inspired by Rory Sutherland and the team at Ogilvy, the shuttered streets of Woolwich were brought to life with pictures of faces of local babies. Can this work to help connect people to their neighbourhood and lower the risks of repeated vandalism of shuttered shop fronts?
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.