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Anyone for some ‘Wonky’ veg!

Jim Riley

2nd July 2009

The EU has decided to lift its ban on wonky fruit and veg which will hopefully lead to cheaper prices. In all, 36 types of fruit and vegetables can now be sold whatever their shape, size, lack of sheen or gnarled skin. With 20% of fruit and veg no longer being rejected, prices could reduce dramatically as supply increases.

There are a number of possible economic concepts that can be linked to this topic such as supply and demand and inferior goods. Click read more for two GCSE style questions on the topic and a video from BBC news

Possible questions

Using a supply and demand diagram, explain the effect of the lifting of the ban on the price and sales of fruit and vegetables. (12)

Explain what is likely to happen to the sales of ‘wonky veg’ as the recession deepens. (3)

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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