Topics
Target market
A group of consumers a good or service is aimed towards.
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Segmentation, Targeting and Positioning (Marketing)
Topic Videos
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Marketing Strategy: A&F Struggles To Reposition Itself With Ex-Teenagers
4th September 2016
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Target Market
Study Notes
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Market Positioning
Study Notes
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Segmentation, Targeting and Positioning (STP)
Quizzes & Activities
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Fancy a glass of gloop for lunch?
2nd May 2017
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Market Segmentation
Study Notes
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Facebook – Clever Target Marketing or Racial Profiling?
31st March 2016
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Sunseeker Rides the Waves of Demand for Luxury
18th January 2016