• Specific: The goal should be clearly defined and specific, with a clear understanding of what is to be achieved.
• Measurable: The goal should be measurable, with a way to track progress and evaluate success.
• Achievable: The goal should be achievable, considering the resources, skills, and capabilities available to the business.
• Relevant: The goal should be relevant to the business's overall strategy and objectives.
• Time-bound: The goal should have a clear timeline for achievement, with specific deadlines for each milestone.

Overall, SMART objectives provide a structured approach to goal-setting that helps businesses to focus their efforts and resources, track progress, and achieve success. By setting SMART objectives, businesses can ensure that they are working towards goals that are achievable, measurable, and aligned with their overall strategy.