Topics
Product differentiation
Making the product offered different to competitors offerings.
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Product Differentiation
Topic Videos
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Porter's Generic Strategies
Topic Videos
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Nestle loses trademark protection for KitKat
16th December 2016
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Strategy After the Takeover: DW Fitness and Fitness First
15th January 2017
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Brexit means - low-cost long-haul strategy?
30th March 2017
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Product differentiation and USPs
Study Notes
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Brands and Branding: Introduction
Study Notes
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Porters Generic Strategies (Revision Presentation)
Teaching PowerPoints
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Marketing: Product Differentiation & USPs (GCSE)
Study Notes
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Target Market
Study Notes
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Porter's Generic Strategies Revision Quiz
Quizzes & Activities
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Influences on the Choice of Positioning Strategy
Study Notes
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Hair Removal Entrepreneurs
9th January 2018
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Ice and a slice with your breakfast?
6th September 2017
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Far from melting away, ice cream vans make a comeback
10th August 2017
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Mock Chocs - Poundland takes on shrinkflation
30th July 2017
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Innovation
Quizzes & Activities
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Bowman's Strategic Clock Revision Quiz
Quizzes & Activities
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Niche v Mass Market: UK Burger Wars
14th July 2015
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Where Next for the Smartphone Market?
10th March 2015