• Production: This includes the processes and systems used to produce the product or service, such as manufacturing, supply chain management, and quality control.
• Delivery: This encompasses the methods used to deliver the product or service to customers, such as distribution channels, logistics, and order fulfillment.
• Customer service: This includes the systems and procedures used to support customers before, during, and after their purchase, such as customer service policies, returns and refunds, and technical support.
• Management: This involves the processes used to manage the customer experience, such as customer relationship management, data analytics, and feedback systems.
• Employee training: This encompasses the processes used to train employees to provide excellent customer service, such as customer service training, product knowledge training, and communication skills training.

Overall, process is a critical component of the extended marketing mix, and businesses that focus on optimizing their processes can improve their efficiency, reduce costs, and enhance the customer experience.