Topics
Premium pricing
A goods price is set at a higher price than competitors to give a perception of high quality.
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Prada Changes its Marketing Mix
28th August 2016
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Marketing Mix: Price (Revision Presentation)
Teaching PowerPoints
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Pricing - factors to consider when setting price
Study Notes
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Pricing Strategies and Tactics - Introduction
Study Notes
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Price Skimming
Study Notes
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Pricing Strategies (GCSE)
Study Notes
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Premium Price Pizza - If You Have the Dough
3rd October 2017
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Pricing Products: the iPhoneX "Higher or Lower" Activity
Quizzes & Activities
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Premium Pricing and the $3bn Sports Car
25th August 2017
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Pricing Decisions
Quizzes & Activities
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The Factors that Explain Growth in Demand for Premium Pet Food
21st March 2016
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A Premium Price for a Real Hover Board
1st January 2016
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The Sound of Luxury - $50k Headphones
12th November 2015
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Can McDonalds Succeed with Premium Burgers?
4th November 2015
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Starbucks Pricing Strategy Under Attack in China
2nd November 2013