Peer to peer (P2P) funding is a type of crowdfunding where individuals or organizations lend money directly to a business or entrepreneur, without the use of traditional intermediaries like banks or venture capitalists. With P2P funding, businesses can raise capital through a platform that connects them with potential investors or lenders. The lenders provide funds and receive a return on their investment based on the terms of the loan. P2P funding is often considered a more accessible and flexible alternative to traditional financing methods, as it allows businesses to raise funds without giving up equity or control, and lenders have the potential to earn higher returns than they would with traditional investments. Examples of P2P funding platforms include Kickstarter, Indiegogo, and Lending Club.