Topics
Niche market
A focused segment of a larger market sector which is possible to target.
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How would you turn around the fortunes of The Body Shop?
9th February 2017
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Niche Markets and Mass Markets
Study Notes
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Target Market
Study Notes
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Niche and Mass Markets (Introduction)
Topic Videos
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Adding Value by Building A Product that Lasts a Lifetime
11th January 2018
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Meet Britain's Leading Niche Builder!
3rd October 2017
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Behavioural Segmentation - Veggie Pret!
18th September 2017
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Premium Pricing and the $3bn Sports Car
25th August 2017
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Fancy a glass of gloop for lunch?
2nd May 2017
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Market Segmentation
Study Notes
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The Factors that Explain Growth in Demand for Premium Pet Food
21st March 2016
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Sunseeker Rides the Waves of Demand for Luxury
18th January 2016
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Research Suggests Wearables Market Set for UK Takeoff?
3rd November 2015
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When a Niche Market Gets Tough - Whole Foods Market Under Pressure
30th September 2015
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Niche v Mass Market: UK Burger Wars
14th July 2015