Topics
Mass market
The largest group of customers with specific needs and wants in an industry.
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Niche Markets and Mass Markets
Study Notes
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Target Market
Study Notes
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Niche and Mass Markets (Introduction)
Topic Videos
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Mass Customisation (Operations Management)
Topic Videos
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Market Segmentation
Study Notes
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The Problems at McDonald's - From the Inside
17th September 2015
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Niche v Mass Market: UK Burger Wars
14th July 2015