Topics
Market segmentation
The process of dividing a market into smaller sections which contain customers with similar needs and wants.
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Segmentation, Targeting and Positioning (Marketing)
Topic Videos
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Marketing Strategy: A&F Struggles To Reposition Itself With Ex-Teenagers
4th September 2016
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Niche Markets and Mass Markets
Study Notes
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Target Market
Study Notes
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Behavioural Segmentation - Veggie Pret!
18th September 2017
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Segmentation, Targeting and Positioning (STP)
Quizzes & Activities
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Market Segmentation
Study Notes
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The Factors that Explain Growth in Demand for Premium Pet Food
21st March 2016
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Harley Davidson: Segmentation, Targeting, Positioning and Ansoff
22nd February 2016
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Sunseeker Rides the Waves of Demand for Luxury
18th January 2016
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Pricing Strategy - the Gender Rip-off
16th January 2016
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Asos sticks by its strategy - even if it means losing older customers
26th November 2015
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Mumsnet Continues to Ride the Digital Wave
2nd November 2015
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Research Suggests Wearables Market Set for UK Takeoff?
3rd November 2015
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Niche v Mass Market: UK Burger Wars
14th July 2015