These individuals, known as influencers, use their platforms to promote products or services to their followers.

The goal of influencer marketing is to reach a larger audience through the credibility and trust that influencers have established with their followers. This can include creating sponsored content, product reviews, or hosting giveaways, among other tactics.

Influencer marketing can be effective for building brand awareness and driving sales, as the endorsement from a trusted influencer can carry more weight than traditional advertising.