Here are some reasons why businesses use focus groups:

• To understand customer needs and preferences: Focus groups allow businesses to gather feedback directly from customers and gain insights into what they want or need from a product or service.
• To test new products or services: Focus groups can be used to test and refine new products or services before they are launched.
• To gather qualitative data: Focus groups provide rich, qualitative data that can help businesses understand the emotional and psychological factors that drive customer behavior.
• To generate new ideas: Focus groups can be a great way to brainstorm and generate new ideas or solutions to problems.