• Aesthetics: the visual appearance, including color, texture, shape, and form.
• Functionality: the usability and effectiveness of the product or service.
• Branding: the visual and verbal elements that represent the brand and its values.
• User experience: the overall experience of interacting with the product or service, including usability, accessibility, and emotional appeal.

Design mix is an important factor in creating a successful product or service, as it impacts how people perceive and interact with it. It's all about striking the right balance of these elements to meet the needs and preferences of the target audience.