Topics
Demographic segmentation
Defining a market in terms of social-economic factors such as age, income and class.
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Segmentation, Targeting and Positioning (Marketing)
Topic Videos
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Marketing Strategy: A&F Struggles To Reposition Itself With Ex-Teenagers
4th September 2016
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Segmentation, Targeting and Positioning (STP)
Quizzes & Activities
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Harley Davidson: Segmentation, Targeting, Positioning and Ansoff
22nd February 2016
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Pricing Strategy - the Gender Rip-off
16th January 2016
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Asos sticks by its strategy - even if it means losing older customers
26th November 2015
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Mumsnet Continues to Ride the Digital Wave
2nd November 2015