Topics
Brand name
The name the producer assigns to a range of goods or services.
-
Brands and Branding: Introduction
Study Notes
-
Value of branding
Topic Videos
-
CSR: How changing coffee tastes are helping farmers
28th December 2017
-
Halo Top Scoops Market Share from Dominant Brands
21st October 2017
-
World's Most Valuable Brands
26th September 2017
-
Ashes of Disaster - Lehman Brothers whiskey!
17th September 2017
-
McDonald’s to double number of China restaurants
8th August 2017
-
Is this the world's ultimate brand collaboration?
3rd July 2017
-
Keeping Up with the Burgers
2nd July 2017
-
Can Lynx Weave Its Magic on Older Men?
13th January 2016