Topics
Brand loyalty
A measure of the degree of attachment that a consumer has for a particular brand.
-
Are you loyal to your loyalty cards?
8th December 2016
-
Brands and Branding: Introduction
Study Notes
-
Value of branding
Topic Videos
-
World's Most Valuable Brands
26th September 2017
-
The Highs and Lows of British Airways
11th August 2017
-
Keeping Up with the Burgers
2nd July 2017
-
Market Research Drives a Rebrand of Coca-Cola Zero
19th April 2016
-
Brand Heroes of Successful Entrepreneurs
1st September 2015