Topics
Brand awareness
How aware consumers are of a particular brand representing certain goods or services.
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Brands and Branding: Introduction
Study Notes
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Value of branding
Topic Videos
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CSR: How changing coffee tastes are helping farmers
28th December 2017
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Halo Top Scoops Market Share from Dominant Brands
21st October 2017
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World's Most Valuable Brands
26th September 2017
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McDonald’s to double number of China restaurants
8th August 2017
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Is this the world's ultimate brand collaboration?
3rd July 2017
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Market Research Drives a Rebrand of Coca-Cola Zero
19th April 2016
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Brand Heroes of Successful Entrepreneurs
1st September 2015
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What happened to McDonalds?
5th March 2015