Topics
Brand
A name, sign, symbol, design or slogan linked to a particular product or service in order to differntiate from competition.
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Netflix and the importance of non-price competition
3rd February 2017
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How would you turn around the fortunes of The Body Shop?
9th February 2017
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Who are Britain's Favourite Supermarkets?
16th February 2017
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Waterstones goes under cover
1st March 2017
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Brands and Branding: Introduction
Study Notes
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Value of branding
Topic Videos
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Ashley adds Sofa.com to his business portfolio
3rd February 2019
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CSR: How changing coffee tastes are helping farmers
28th December 2017
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Halo Top Scoops Market Share from Dominant Brands
21st October 2017
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Global Food Brands & the Country Of Origin - "MatchUp" Activity
Quizzes & Activities
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World's Most Valuable Brands
26th September 2017
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The Highs and Lows of British Airways
11th August 2017
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McDonald’s to double number of China restaurants
8th August 2017
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What lies behind Subway's success?
5th July 2017
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Is this the world's ultimate brand collaboration?
3rd July 2017
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Keeping Up with the Burgers
2nd July 2017
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Has Pepsi acted fast enough to keep its fizz?
6th April 2017
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Market Research Drives a Rebrand of Coca-Cola Zero
19th April 2016
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Clone Wars - Nespresso sues Espresso
22nd January 2016
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Can Lynx Weave Its Magic on Older Men?
13th January 2016
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Brand Heroes of Successful Entrepreneurs
1st September 2015
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Fantastic Lesson Starter - Top 20 Consumer Brands of 2015
3rd March 2015