Topics
Behavioural segmentation
Dividing the market into segments based on knowledge, attitudes and responses to the product.
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Segmentation, Targeting and Positioning (Marketing)
Topic Videos
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Consumer Lifestyle and Buying Behaviour
Topic Videos
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Behavioural Segmentation - Veggie Pret!
18th September 2017
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Segmentation, Targeting and Positioning (STP)
Quizzes & Activities