Study Notes
What is Marketing?
- Level:
- AS, A-Level
- Board:
- AQA, Edexcel, OCR, IB
Last updated 22 Mar 2021
What is marketing?
There are many different definitions of marketing. Consider some of the following alternative definitions:
“The all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time”
“The achievement of corporate goals through meeting and exceeding customer needs better than the competition”
“The management process that identifies, anticipates and supplies customer requirements efficiently and profitably”
“Marketing may be defined as a set of human activities directed at facilitating and consummating exchanges”
Which definition is right? In short, they all are. They all try to embody the essence of marketing:
Marketing is about meeting the needs and wants of customers; Marketing is a business-wide function – it is not something that operates alone from other business activities; Marketing is about understanding customers and finding ways to provide products or services which customers demandYou might also like
Leadership: Tough Decisions to Turn Starbucks Around
29th January 2012
Are you the next Lord Sugar?
9th November 2015
Marketing Strategy: An Introduction to Product Portfolios
Teaching PowerPoints
Marketing Mix: Introduction to Promotion
Teaching PowerPoints
Nestlé's Gold Blend gambit
11th March 2018
Brexit: The Uncivil War – Marketing, Big Data and Strategy
28th January 2019