Topic Videos
Mass Customisation (Operations Management)
- Level:
- AS, A-Level, IB
- Board:
- AQA, Edexcel, OCR, IB, Eduqas, WJEC
Last updated 13 Apr 2018
What is meant by Mass Customisation? This short revision video explains the concept with a few examples too.
You might also like
Market Segmentation
Study Notes
Niche Markets and Mass Markets
Study Notes
![](https://tutor2u-net.imgix.net/user-photos/host-jimriley.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
Niche v Mass Market: UK Burger Wars
14th July 2015
![](https://tutor2u-net.imgix.net/user-photos/host-jimriley.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
The Problems at McDonald's - From the Inside
17th September 2015
Target Market
Study Notes
![](https://tutor2u-net.imgix.net/user-photos/host-jimriley.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
How to Make a Car in 8 Hours (Shown in 60 Seconds)
24th January 2016
![](https://tutor2u-net.imgix.net/user-photos/gbr_profile.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
How Emirates Makes 225,000 In-Flight Meals A Day
29th April 2019
Niche and Mass Markets (Introduction)
Topic Videos