Topic Videos

Extended Marketing Mix (7P's)

Level:
AS, A-Level, IB
Board:
AQA, Edexcel, OCR, IB, Eduqas, WJEC

Last updated 22 Mar 2021

The concept of the extended marketing mix takes us beyond Product, Price, Place and Promotion to consider three more marketing elements: People, Process and Physical. This short video outlines the 7 P's and provides an example.

Marketing: Extended Marketing Mix (7P's)

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