Topic Videos
Strategic Drift
- Level:
- A-Level
- Board:
- AQA, Edexcel, OCR, IB, Eduqas, WJEC
Last updated 25 Feb 2018
The concept of strategic drift attempts to explain why the strategy of a business loses touch with the dynamic external environment in which it operates.
Over the years many market-leading businesses have suffered from strategic drift and lost their way. Some have recovered through a change of strategy; others not! This revision video outlines the concept.
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