In the News
Zombie Startups
7th August 2017
An interesting piece here in the Guardian reflecting on the very low percentage of start-ups that fail to grow beyond their initial funding.
There is a big difference between users and customers. If you have customers you have a business. A lot of digital start-ups seem obsessed with growing their user-base rather than building a layer of paying customers that can help a start-up become cash-flow positive.
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
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