WOW examples for BUSS4 - CSR at Unilever

Teachers who remember CSR as the research theme for Section A will remember Unilever's Project Shakhti as one of the key examples for that research. At the current round of tutor2u BUSS4 Revision Workshops, one suggestion for Section B is that students might research Unilever again to get some WOW examples for essays about CSR. Students may not be familiar with the Unilever name at first, but will soon find that they are very familiar with many of the vast range of brands in the Unilever portfolio. They will also find that a Sustainable Living Plan is a core part of the Unilever culture, and applies to every stage of their supply chain; I know from one of my former students who is currently on an industrial placement with Unilever during his Business degree, that this starts at the heart of the business by establishing processes and habits in their offices and factories which reduce environmental impact, getting all staff to focus on reducing waste and recycling as much as possible. .

Unilever are also adept at using new technology, in the form of social media, to get the sustainable living and recycling message to their customers. They have recently used Facebook to launch a PG Tips 'Recycling Challenge' - an interactive game in which you have to identify recyclable items in the Monkey's kitchen as fast as possible, and can see where you are placed on the leaderboard. If your school network allows you to access Facebook you might be able to try this in class as the starter for a lesson looking at corporate approaches to social responsibility - if not, you might have to set it for homework!