Blog
Would you pay $10,000 for a smartphone?
Jim Riley
4th March 2013
A great example here of premium-pricing in action. Most of us have to stretch our budget to afford around £500 for a high-end smartphone. So a price tag of $10,000 for a Vertu smartphone is well out of reach for the vast majority of potential users.So what goes into such a premium product and which operating system does it use?