Blog
Will Google rule the Earth? An interactive case study on growth and change management
31st January 2014
Google’s $3.2 billion purchase of Nest and current shopping spree into all things futuristic has made for an excellent BUSS4 case study. Attached is a 10 slide PowerPoint (Google_mergers_and_acquisitions.pptx) with videos, articles, hyper links and questions that can either be used as a homework task to start students on the road of research, a lesson in which students work independently and focus on the sections they find most interesting, or a catalyst for discussion about the similarities of Google, 1984 and Brave New World. Whilst it focuses on acquisitions, by the end of the lesson all students were able to analyse Google in relation to the following BUSS4 topics:Mission statements, corporate aims and strategyGlobalisationGovernment intervention (or Google’s intervention with the government)CSRGrowthLeadershipCultureManaging changeMost amusing is the Daily Mash's vision of a world run by Google... as if we have a choice!