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WiiU- How a strong brand name could confuse the customer.

Jim Riley

28th January 2012

Great starter to get students thinking out of the box about promotion. Based on article in computerandvideogames.

Article discusses confusion about the product in test launch and need for a name change. new_wii_product.ppt

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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