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Why Businesses Fail | Peloton in a Spin

26th August 2022
It goes from bad to worse for Peloton. Can it survive?
The fall in market capitalisation of Peloton is something to behold.
At the peak of the pandemic-induced online exercise boom in early 2021, Peloton's business has a market capitalisation of almost $50bn.
As the Guardian reports, now, 18 months later, it's less than $5bn.
It is going to take some turnaround by the new CEO. I'm not sure it will survive as an independent business.
Perhaps a better home for it, once the retrenchment strategy is further completed, would be a major sports brand such as Nike or Under Armour.
Or could Apple use some of its spare change and expand into consumer fitness equipment and related services?
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