Who or what is killing DVD sales?

Why purchase a DVD when you can order it online and have it mailed to your home? When you have watched it, you just need to mail it back to the company in a pre-paid envelope. The brainchild of Reed Hastings and Marc Randolph has a lot to answer for in this case.

Netflix is an online DVD and Blu-ray Disc rental service, offering flat rate rental-by-mail and online streaming to customers in the United States. Established in 1997 and headquartered in Los Gatos, California, it has amassed a collection of 100,000 titles and approximately 10 million subscribers. The company has more than 55 million discs and, on average, ships 1.9 million DVDs to customers each day. On February 25, 2007, Netflix announced the billionth DVD delivery. Two years later, on April 2, 2009, the company announced that it had mailed its two billionth DVD, and awarded the recipient with a complimentary lifetime membership.

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