Who ate all the pies?.....the focus group did!

Here’s a great illustration of focus groups in action, courtesy of my very own Head of Department, Luke McIlvenna. This is a really neat video to bring the idea of this type of research to life and let students see the sort of information that businesses can get back from consumers about potential products.

It would lead in to a great discussion about the role this sort of research plays prior to launch when still in the development stage. And perhaps some food technology students could bring along their wares to a business lesson and hold their own focus group - yum!

Enjoy…